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Our Story

Memories are life’s most precious gift

Life is an adventure. And one of the most exciting, challenging and rewarding parts is when you start a family. With all its ups and downs, this is a time of your life – and your baby’s life – that you wish to remember forever.

Invest in family memories

We believe life becomes more valuable if you are aware of what matters most. Take time to think about the most precious moments in life. We’re dedicated to help you capture and remember them.

Our founder

The idea for our original photo cards came from Dutch mom Gemma Broekhuis who wanted to capture the first special moments of her son Mikkel. Realizing how precious those pictures were to her, she created the first sets of Baby Cards in 2012. Today, we are proud to be sold in over 40 countries with new parents enjoying our products every day.

We love to see you smile!

We hope you enjoy our products and capture lots of beautiful moments with them. Feel free to share them with us, we always love to see them. But most of all, we hope they help you to capture and remember your family memories.